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There are three ways to make a podcast: Do it yourself, outsource, or automate with AI.
Resound exists to help you with options 1 and 3, but what about option 2?
If you’re considering outsourcing any part of your podcast, this blog is for you!
As you’ll see, I contacted all the companies below to fact-check the content and request a quote. I want to thank all of them for being very kind, quick to respond, and easy to work with!
By the end of this blog, you will learn:
Resonate Recordings is an all-in-one podcast agency serving businesses and storytellers. They’re also the sister company that Resound (that’s us!) was spun out of. Read more about Resound’s origin story here. Resonate is most well known for their work on #1 True Crime podcasts like Up and Vanished, Culpable, and To Live and Die in LA. They’ve also served thousands of storytellers, businesses, universities, and nonprofits. They’ve even worked with Fortune 500 brands like Amazon, Honda, and Salesforce. They can help you craft a compelling audio and video podcast, and use that podcast as a content marketing engine to generate content for social media, your website, and beyond.
Resonate has a special offer for Resound readers: Mention Resound when you call them to get 50% off any Launch Package (up to $2900 value)! Book a Call to learn more.
Resonate offers three flexible pricing options. You can pay a la carte, as a subscription, or a custom package.
Book a call at resonaterecordings.com/interest-call to learn more.
See a detailed breakdown of Resonate’s turnaround times in their Service Detail.
Resonate has worked with over 3,500 podcasters since 2014, including notable brands like Amazon, Honda, Salesforce, Drift, Colgate, Stanford University, and more. They’ve had over 16 shows hit #1 in Apple Podcasts.
Notable Shows:
Resonate offers three flexible pricing options: A la carte, all-in-one subscriptions, and custom packages. This flexibility means they can work with your budget whether you’re a serious storyteller or a Fortune-100 business.
They also have in-house audio and video engineers who are professionally trained. Their work is some of the most professional and high-quality in the business and has hit #1 charts in Apple Podcasts over 16 times. Their use of music, sound design, and storytelling is truly immersive.
Lastly, Resonate has built a unique podcast management and hosting app, so you can seamlessly upload episodes, talk to your team, track progress, distribute your podcast, and see analytics, all in one place.
“When I started podcasting, I had a mission and message I wanted to share. I knew I needed to create a content engine but social media wasn’t really natural to me. Podcasting became a way for me to be authentic, to educate, and to create a lot of content in a strategic way. That journey led me to finding Resonate Recordings and eventually acquiring a portion and becoming CEO. I deeply believe in Resonate’s mission to elevate stories that matter. Whether you are a creative, small business, or large enterprise, we have a full range of podcast solutions that meet you where you are.”
– Ellie Puckett, CEO of Resonate Recordings
Lower Street is a podcast agency for brands who want to create, launch, and grow a world-class B2B show. Lower Street award-winning shows earned the #1 spot on Apple Podcast charts more than 100 times in 2023. Shows with brands like PepsiCo, BCG, Booking.com, Stanford, HPE, and Fidelity. What started as a humble side project in 2016 has turned into a thriving business that serves leading brands worldwide.
Lower Street does not list its prices online, but you can contact them for a quote.
Lower Street has worked with many clients since 2016, including Booking.com, Adobe, BCG, PepsiCo, Adyen, Kearney, and HPE.
Notable Shows:
Lower Street is known for helping clients develop their thought leadership and brand awareness with comprehensive services. Additionally, they have a global reach and a local touch. They are a fully remote company, with teams strategically based in the US, Canada, and the UK. In other words, they work in YOUR timezone.
“We're massive podcast fans and are so lucky that we get to make them every day. Whether it's founder-led shows with huge audiences like MoneyWise with Sam Parr, or niche thought leadership content with one of our Fortune 500 clients, we genuinely love it all. I'm so fortunate to be surrounded by insanely talented writers, editors, and sound designers at Lower Street, it's a joy to team them up with the creative marketers we meet every day. If you need help developing a unique concept that will stand out from the crowd, if you want the best writing and professional production, or if you want a team with a track record of growing large podcast audiences for brands, we would love to chat.”
– Harry Morton, Founder & CEO of Lower Street
Sweet Fish is a podcast agency that helps you create top-of-funnel content to grow your audience through podcasts, newsletters, social media, and YouTube. They offer podcasting services like many of the companies on this list, but they see themselves more as a content marketing and media-brand-building company. Their core thesis: Attention is everything, and 97% of people are not ready to buy from your brand, so you should create a separate media brand to educate and entertain that 97% so you can sell to them as warm leads later.
Sweetfish transparently shares their prices at sweetfishmedia.com/pricing. Their pricing is split into 3 main categories:
Notable clients include Lovesac, Raising Heights with Zach & Tori Roloff from Little People Big World, Lavender, Vericast, and LivePerson.
Notable Shows:
Sweet Fish specializes in co-hosted commentary shows. If you want an interview-based show or a narrative show, their founder said, there are lots of other agencies that can serve you really well.
Sweet Fish owns a 3,900-square-foot house in Orlando, FL that they’ve turned into an oasis for creators, marketers, executives, and their clients. Known as “The Creator House,” this home-turned-studio has 4 unique video podcast sets (with all the camera equipment & lighting you’ll need), 4 guest bedrooms for hosting guests and clients, open space for collaboration, and a resort-style pool and hot tub. The house is so close to Disney, they say you can see the fireworks from the backyard.
Unlike some podcast agencies, Sweet Fish has their own top 100 marketing podcast (B2B Growth). This allows them to be in the trenches, seeing firsthand how modern media is evolving every single day (and evolving their clients’ shows as a result).
“If you want to become your market’s favorite corner of the internet, your content has to be audience-first and personality-led. That’s why we’ve gone all in on the co-hosted commentary format with our clients (as well as our own shows). We really hope this shift in approach helps eradicate commodity content in B2B land.”
– James Carbary, Founder of Sweet Fish
Quill is a podcasting agency that serves corporate businesses worldwide with all-in-one podcasting services, helping them to drive reach, awareness, and growth. They help craft branded podcasts that entertain and educate audiences, whether it's a public show to grow your brand or an internal podcast to train and inform your team. Quill is the parent company of CoHost, a podcast analytics and audience insights software that the team launched in 2022.
Quill does not list its prices online, but you can contact them for a quote.
Quill does not list its turnaround times online.
Quill has worked with many notable businesses, including Expedia, SickKids Foundation, McKinsey & Company, Oyster, and more.
Notable Shows:
Quill is the parent company and creator of the podcast analytics software CoHost. They were frustrated with the lack of insights around podcast performance for their clients and couldn’t find any solutions, so they built one themselves.
They also take a growth-focused approach to podcasting and offer audience growth services that include a mix of earned, owned, and paid media.
Lastly, They specialize in corporate podcast production. They have deep experience with larger organizations and develop corporate podcasts that align with your mission and engage listeners.
“At Quill, we recognize that podcasting is not just about producing content but strategically connecting that content with the right audiences. Our unique integration of production services and proprietary analytics through CoHost sets us apart, allowing us to tailor podcasting solutions that are creative and measurably effective for each client. This approach ensures our podcasts resonate with listeners and align with our client's brand narratives and goals.”
– Fatima Zaidi, CEO and Founder at Quill
Pacific Content is a podcast studio that makes original podcasts with brands like Adobe, Dell Technologies, Charles Schwab, Rocket Mortgage, and many more. They offer full-stack podcast services, including ad creative and ad management services. They have carved out a niche in the industry with their top-notch production quality and thought-provoking blog posts. I have benefited greatly from their articles over the years, especially loving their deep dives on the art and science of naming your podcast and why your audiograms aren’t working. On top of all this, their work has garnered many awards. They won an AdWeek Podcast of the Year award, won the Tribeca X Award for Audio Storytelling in 2023, and currently have an official selection in the 2024 Tribeca Audio Storytelling Awards. Lastly, 2024 marks its 10th anniversary!
Pacific Content does not list its prices online, but you can contact them for a quote at hello@pacific-content.com.
Pacific Content does not list its turnaround times online.
Pacific Content has worked with the world’s strongest brands like Facebook, Charles Schwab, Ford, Adobe, Atlassian, Slack, ClickUp, Prudential, and more.
Notable Shows:
Pacific Content’s award-winning work, client roster list, and strong thought leadership in the podcast industry set them apart. They have built a strong team, attracted some of the most iconic brands in the world, and are dedicated to the craft of podcasting and storytelling.
“Our mission is to leave audiences cheering for more. We marry data with our experience to create the world's most influential podcasts for brands, making your brand more relevant and bringing it closer to the people you want to connect with.”
– Matt Mise, Head of Pacific Content
Castos is known as a podcast hosting company made popular because of its Seriously Simple Podcasting WordPress plugin (30,000+ downloads). Not everyone knows that it started as a podcast production service, with its roots in B2B podcasting for high-growth brands. To this day, they continue to offer simple and affordable podcast production services.
Castos has worked with individuals and brands like 10xTravel, Michael Yardney, Dr. Mandy Lehto, and more.
Notable Shows:
Castos takes a video-first approach to podcasting. This lines up perfectly with the trends we’re seeing in podcasting today. Additionally, they offer a full refund if you don’t love your first episode. This kind of refund guarantee is rare in the space.
"Castos Productions is a video-first podcasting team - we know that video is the biggest influence in podcasting today. And making a great presence for your show on YouTube is hugely important. Most of our competitors have added on video as an afterthought, but for us it's core to how we produce shows"
– Craig Hewitt, CEO of Castos
Cue Podcasts is an award-winning, full-service podcast agency that spun out from the hosting platform podcast.co in 2021. They specialize in giving brands a voice - balancing creativity, collaboration, and technical excellence to reach desired target audiences. In the short span of three years, they have already worked with an impressive list of ambitious brands, which we list below.
Cue does not list its prices online, but you can contact them for a quote.
Cue has worked with notable brands like Roc Nation, Samsung, SailGP, West Midlands Trains, the Centre for Public Impact, Halifax, and more.
Notable shows:
Cue Podcasts takes a structured audience-first approach to crafting your podcast. They’ll start by researching your audience and market, aligning with your business goals, creating a content map, and then dive into crafting your show. Their goal is to impact your business’s bottom line by creating a podcast that listeners love. They offer a truly full-service experience, from research and ideation all the way through to launch, marketing, and even weekly analytics reporting.
“At the heart of our approach is a commitment to creativity in podcasting and branding. We understand that a podcast is not just a platform, but the voice of your idea or business - resonating uniquely across audiences. Our focus is on crafting this voice into one that engages, educates, entertains, and inspires collaboration. Because at the end of the day, nobody wants to listen to a podcast that doesn’t affect them in some way or another.”
– Niall Killeney-Taylor, Head of Production at Cue Podcasts
We Edit Podcasts is an all-in-one podcast production agency that offers some of the fastest turnaround times and best prices on the market. They serve diverse customers, from massive brands like Google and Adobe to entrepreneurs and hobbyists.
When Carli van Heerden started the company in 2015 she set out to give podcasters back their time while creating high-quality content without the cost. Their slogan is “empowering podcasters to do great things,” and that same mission is what drives them today.
All monthly subscription plans come with a 14-day money-back guarantee.
We Edit Podcasts has worked with over 3,500 podcasters, including notable brands like Google, Meta, Datto, Adobe, and Staples.
Notable Shows:
We Edit Podcasts is the first and only podcast production company that has a 48-hour turnaround time of full-suite services for podcasters, according to their team. They strive to remain high quality while keeping costs low and turnaround times extremely fast. They also continue to provide education and support to podcasters through their blog and courses.
“At We Edit Podcasts we pride ourselves on our commitment to our clients and to high-quality. And we really believe that our incredible team’s expertise, dedication, and passion for audio and video production shines through all we do.”
– Carli van Heerden, CEO of We Edit Podcasts
So far I’ve covered the top 8 podcast production companies. But there are SO many more.
Here are a few more agencies that I think deserve a shoutout.
Did I miss one? Contact us to suggest what we should add!
Anything and everything! Most of the agencies in this blog listed above offer “full-service” or all-in-one services, meaning they literally will do everything from writing a script and creating the concept for your podcast to recording, editing, publishing, posting about it on social media, and more.
There are seven phases of work that podcast production companies typically help with. The names may differ, but the underlying work and deliverables are the same.
These areas of service are:
As I mentioned in the introduction, there are only three ways to podcast: Do it yourself, outsource it, or automate it. Here are a few reasons why you should consider outsourcing.
Perhaps the most obvious reason to hire a podcast agency is to uplevel your quality. With the right team, you can refine your story, improve as a host, and bring your audio/video to life with sound design, music, transitions, and animation. On top of that, they can help you grow your audience with marketing and promotion post-launch.
Time is a non-renewing resource. It might be the most precious resource we have. It typically takes a skilled professional 2-3x the length of an episode to edit. That means a 30-minute show takes 90 minutes of work, and that’s only editing the audio. If you factor in video editing, copywriting for titles and show notes, and publishing content it could easily be more like 3 hours. Outsourcing your work can buy back dozens of hours of your time.
Podcast agencies give you access to years of specialized expertise instantly. You should learn tactical information from the trenches without having to go and do the work yourself. A great production company, in my opinion, should educate you on how to be a better host, a better marketer, etc. You’ll not only walk away with a great show, but more knowledge.
Working with an agency can be a great way to expand your network. Not only will you meet the team, but you can ask for intros to their clients or industry partners. It’s not guaranteed that they will introduce you, but the chances are very high that they’ll try to help out!
There are many more reasons to hire a podcast company. That said, it’s not for everyone. If you think you want to hire an agency, how do you decide which one to choose? Let’s talk about that next.
As you can see, there are a LOT of production companies to choose from. It’s a bit overwhelming, right? So how do you choose one? The honest answer is… it depends. But here are a few things that are always good to consider:
Considerations like the speed and price are very obvious. But I hope my emphasis on networking and education sparks some novel thoughts.
There you have it! We covered the 8 best podcast production companies, why you need one (or don’t), what to look for, and what a production company can do for you. I hope this post is helpful on your journey.
Have questions or feedback? Contact us to request new blogs or share feedback.
3+ years as a lead marketer in the podcast industry. 6+ years experience in Audio Engineering and Music Production.
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